It used to be that in the last 10 years or so people seemed to mind more about using branded items that it is the case these days. Or is it just me who has changed? Maybe not so much in the case of truly luxurious brands like LV and Gucci for the ladies, but in terms of general branding of items, I find that people nowadays prefer to buy things from smaller boutiques than the bigger brand names.
I find it more practical to be using things that I can truly afford than to pay through my nose for something that has a brand name attached to it. Unless of course I like it for the design or quality, then I make an exception. It’s definitely not a brand conscious thing for me.
When it comes to household items, it is the same for me too. I go for quality and if the brand names like Signature Kitchen and Toto toilets give me the value that I pay for their high quality products, then sure, I won’t mind going ahead with the big ticket purchase.
What about you? How brand conscious are you when it comes to buying the bigger items to the smaller ones?
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